I have worked for AFL player, Bailey Smith’s brand, “Barry’s” leading their launch campaign “Abso-Barry-Lutely”. The entire campaign was created and designed by myself and bought by the brand which lead to 6 months employment to lead the campaign. It targets 18-25 year olds, capturing the excitement and recklessness of youth. My involvement within this campaign revolved heavily around strategy and design. My creative thinking and idea generation assisted with tightly focused advertisements that encapsulated the brands identity that helped an up and coming alcohol brand become a mainstay within the drinks market.